This is Cheats here for West Coast Kix. Since I have been covering RVA hip hop shows, I have seen a number of streetwear brands on the scene. Some brands have stepped their games up while other have taken a step back (a few have faded away completely). The lesson that I have learned about the streetwear industry is that it is a really hard business. The dreams of Team Crisp in the HBO Show, How To Make It In America are just that…made for TV (RIP Crisp). In reality, you could be “Rocawear on top of the world” today and “Rocawear global sales dropped 500 million in January” tomorrow. So in order to “make it” you have to have vision, work ethic, quality products, a business plan, and a lot of luck.

A clothing brand that seems to be developing those components is YFD Clothing. Co-founded by Daquan and Donte’ Williams in 2008, Young, Fly & Dangerous seems to be everywhere these days, including West Coast Kix.  Their clothing is inspired by skateboarding, surf, punk, sneaker heads, and hip-hop cultures and is comprised of graphic t-shirts, crewnecks, button ups, polo’s, headwear, and accessories. Come by the store and check out the work of these RVA entrepreneurs or visit YFD Clothing online.

Local spotlight is a new series that I’m doing for WCK — if you are a local brand with your products at WCK. Hit me up at: TheCheatsMovement@gmail.com for a spotlight.